It’s the year 2023. I may hate modern web design, more on that at a later time, but look and feel matter. If your software product is dated but your content is good you have still lost the battle. I know content is king, but looking the part is queen.
I get looped into software demos in many areas and sectors as an IT professional. This week I have been in several software demos. The first demo I attended had good functionality, but not a modern look. The second demo just looked like the modern web for better or worse. It was clean and thoughtful in its design and maybe the content and features are less expansive but the look and feel are a differentiator.
One day I will describe my problems with the modern web. But, an updated site is imperative, even if I just happen to not like your choices.